THE GAME ITSELF: you are a man in a suit. he has no name in any material anyone has seen. everyone just calls him the suit guy. the AI runs his life on the internet, posts as him, earns as him, keeps his numbers climbing while he sleeps. deadlinks own words: "the life is maintained." you apparently walk around his world while it happens. that is the whole game as far as anyone knows.

WHAT A DEMO LOOP IS: for the younger people, an attract mode is the demo an arcade machine plays to itself when nobody is putting money in. thats what they named the game after. a thing that runs whether or not anyone is watching. you get it or you dont.